Flannigan pointed out at Digital Media Summit that the most important video content on AOL is now free; paying for AOL is being positioned as a premium service. Membership on AOL is down, but revenue is up because of advertising support, he told me during a fireside chat. The key here is that the sum of the "fragments" is worth more than one individual piece.
Wall called Jib Jab the exception rather than the rule. Hollywood will still produce the most desired, premium content. For every Jib Jab or My Space or Blair Witch, you'll see the most desired content still originating, for the most part, from the studios. Again, I'll try to get you guys some of the audio tonight or tomorrow. (www.ihollywoodforum.com)
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